Not too long ago, Engen changed their tune and hit the market with their TVC “friends” which not only had everyone singing along but it really put the emotion in Petroleum. This week they continue this theme with a touching advert that sees customers from all walks of life and staff singing “What a wonderful world.”
What a wonderful advert. Simple, expressive and catchy and although it’s actually selling their morning offering, this ad certainly does a great brand building job.
Well done again to FCB, Cape Town.
Check it and don’t blame me when you find yourself whistling the tune all day.
Because it’s #ThrowbackThursday, here’s a Coke ad from Ogilvy, Buenos Aires, using the same tune.
